With our partners, we've built our global industry around programmable silicon that shaped the experiences of consumers and businesses alike.
Our customers know that Xilinx are passionate about building great technology that allows them to differentiate their products. This ability that stands out in a crowd market place is even more critical given the current crisis in a global economy.
Our customers are being forced to change the way they operate. They need to do more with less. They need to reduce their risks. And they need flexible technology solutions that allow them to respond quickly to shift in market demands.
Indeed, our major shift is taking place in our industry. Because of technology drivers, market forces and financial constraints, FPGAs are becoming the solution of choice for new design starts. Customers view the flexibility, but only FPGAs can provide as an essential ingredient for market differentiation and success. Clearly, we've entered a new designer with programmability as the most valuable attribute.
Xilinx is helping our customers brace and benefit from this design shift which we called the programmable imperative. We are excited to announce two new FPGA families that continue our tradition of technology and market leadership.
Our new offering will allow global design teams to create truly differentiated products faster and this will challenge economic business conditions. The programmable imperative is unstoppable.
Our customers need these kinds of solutions to stay competitive. Xilinx is well positioned and committed to helping our customers to achieve success now and for the long term.